Data Media News
Gabey Goh
Jul 15, 2016

Google 'State of Play' report showcases YouTube’s high viewability

Google has released is latest State of Play – Video Insights report, which looks at the state of programmatic video advertising around the world across the company’s DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.

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