Data points: Nielsen studies clickthrough rates and return on investment
Data highlights from an analysis released by Nielsen that shows clickthrough rates underestimate the impact of online advertising on brand performance.
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Agency Report Card 2023: EssenceMediacom
After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
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The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
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