Staff Reporters
Mar 22, 2022

Line Invests in The Parent to expand access to SE Asian digital advertising market

Deal in owner of Asianparent will give Line access to digital ad market in southeast Asia, expected to hit $48 billion by 2026.

Line Invests in The Parent to expand access to SE Asian digital advertising market

Line Southeast Asia has invested in The Parent, the owner of Asianparent, a community platform for parents in the region and Mama's Choice, a direct-to-consumer brand. Line made this investment to extend its reach in the APAC digital advertising market which is forecast to grow 13% annually from 2021 to 2031, reaching $2.8 trillion, according to tech researcher Forrester.

The investment will also help both companies to target the growing mother and baby-care in APAC. This category is expected to grow at a compound annual growth rate of around 8% from 2021 to 2026 to reach a market size of $48 billion in 2026, from $28 billion in 2019. The financial terms were not disclosed.

This Line investment is expected to help The Parent meet ambitious growth plans laid out by CEO Roshni Mahtani, CEO of The Parent. “We will continue the strategy and raise it to a new level with Line,” she said in a statement. “In 2021 we grew our revenue by 100% year on year, a trajectory we’ll pursue in 2022 while expanding into even more markets.”

The Parent’s other investors include (Jingdong) and SCB 10X (holding company of Siam Commercial Bank). For Line, The Parent’s successful business pivot was an added attraction. “We were impressed with The Parent’s remarkable growth and successful transition from a digital publishing business into a content-community-commerce tech company,” said EJ Lee, CEO of Line Plus, the corporation’s unit that supports its global business development initiatives.

Related Articles

Just Published

6 hours ago

Will you listen to stock market advice from a rapper?

That's what Anand Rathi, a financial services firm in India hopes with this quirky campaign, starring its own leaders.

7 hours ago

Should the pitch process end at chemistry meetings?

After Mother and TBWA\London called for the process to end after chemistry meetings, Campaign asked others for their opinion on this contentious topic.

7 hours ago

Rainbow-washing: a partial, half-hearted defence

Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.

7 hours ago

Creativity is the return gift of empathy: BBDO's ...

Cannes Lions 2022: The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action