This improvement was spread across all sectors, as the industry reported its second consecutive quarter of growth.
Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up
The changes clamp down on the “complex and opaque” digital advertising ecosystem.
Digital advertising now accounts for nearly a quarter of total spending.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins