digital advertising

1 day ago

Social-first: Unpacking marketing’s most confusing yet rewarding opportunity

Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.

Jul 3, 2024

How high-quality digital ad inventory buys can slash carbon emissions

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.

Aug 2, 2022

Hakuhodo takes majority stake in Malaysia's Kingdom Digital

The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.

Jun 28, 2022

Mindshare Australia to launch inclusion private marketplace

A selection of digital partners chosen to support communities that are often underrepresented in Australian media populate this marketplace.