The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.
A selection of digital partners chosen to support communities that are often underrepresented in Australian media populate this marketplace.
After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.
Deal in owner of Asianparent will give Line access to digital ad market in southeast Asia, expected to hit $48 billion by 2026.
As we get ready to bid farewell to the Year of the Ox and welcome in a year of fierce prosperity with the Year of the Tiger, the eternal question remains: How does a brand successfully adapt to the China market?
Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.
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