digital advertising

Aug 2, 2022

Hakuhodo takes majority stake in Malaysia's Kingdom Digital

The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.

Jun 28, 2022

Mindshare Australia to launch inclusion private marketplace

A selection of digital partners chosen to support communities that are often underrepresented in Australian media populate this marketplace.

May 30, 2022

Are the glory days over for the platforms?

After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.

Mar 22, 2022

Line Invests in The Parent to expand access to SE Asian digital advertising market

Deal in owner of Asianparent will give Line access to digital ad market in southeast Asia, expected to hit $48 billion by 2026.

Dec 8, 2021

Finding digital measurement success, part 2: Attribution and incrementality

Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.