digital advertising
Mobile and video drive Japanese adspend growth: Dentsu
Digital advertising now accounts for nearly a quarter of total spending.
Finding fortune in China: One-on-one with Yoyo Ng
iClick Interactive's general manager, Hong Kong speaks on trends in 2018, the importance of leveraging video and social content, and bridging the Mainland border.
AdColony's 2018 mobile predictions
Jude O’Connor, VP brand & agency performance at AdColony, says 2018 will be the year that brands come to appreciate the true potential value of their apps.
Digital advertising: A hotbed for machine learning
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well.
L'Oreal China's Michael Zhang at the Tencent MIND Awards
Corporate media director delves into innovation, experience.
L’Oréal China’s Michael Zhang weighs in on data, successful digital campaigns
A unique perspective from the frontlines of the eighth annual Tencent MIND Awards.
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