digital advertising

Sep 30, 2019

Kraft Heinz: let’s measure digital advertising on brand value rather than cost

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up

May 9, 2019

Google cracks down on cookie tracking

The changes clamp down on the “complex and opaque” digital advertising ecosystem.

Feb 23, 2018

Mobile and video drive Japanese adspend growth: Dentsu

Digital advertising now accounts for nearly a quarter of total spending.