Nov 1, 2017

Does WeChat really deserve this much credit?

When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.

Aug 31, 2017

An open letter to WeChat: 6 (new) suggestions

Jeremy Webb from Ogilvy asks WeChat for unfakable metrics, more data, encryption, and to stay away from live broadcasting, among other things.

Jun 4, 2014

Have 30 million Weibo posts from brands been worth it?

Brands in China have posted around 30 million* “bits” of social media content in the last couple of years. Have enough people seen this content to justify the investment?

Feb 7, 2012

Five things about social media in China: Is it ...

Beijing-based Jeremy Webb, digital influence strategist at Ogilvy PR's Digital Influence in Beijing, outlines five things to expect from companies’ use of Chinese social media in the Year of the Dragon.