Jeremy Webb

Apr 18, 2023

Beyond the metaverse and AI, making measurable ...

'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.

May 8, 2020

Is there anything social about your social commerce?

To make the most of social commerce, find a meaningful role for buyer-buyer interactions as part of the transaction, say two Ogilvy leaders.

Jan 22, 2020

In SEA e-commerce, China-fication is only part of ...

The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.

Nov 1, 2017

Does WeChat really deserve this much credit?

When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.

Aug 31, 2017

An open letter to WeChat: 6 (new) suggestions

Jeremy Webb from Ogilvy asks WeChat for unfakable metrics, more data, encryption, and to stay away from live broadcasting, among other things.

Jun 4, 2014

Have 30 million Weibo posts from brands been worth it?

Brands in China have posted around 30 million* “bits” of social media content in the last couple of years. Have enough people seen this content to justify the investment?