![The author makes his point in cartoon form.](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fwechat_mini2_750x500.jpg&h=570&w=855&q=100&v=20170226&c=1)
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When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.
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The event was created by Earnies, Hot Pickle and LVMH.
Luquire's Maggie Carpenter says Gen Z is changing the social media industry as net natives and natural lurkers.
Almost one in four creators said brands should ask for permission before sending a gifted product, according to new research.
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.