Jenny Chan 陳詠欣
Jun 1, 2018

CPRFHK to PRHK: Public-relations association rebrands

Group changes from 'CPRFHK' to 'PRHK', and has a new logo in "modular geometric shapes".

PRHK’s new logo is a visual representation of the notion that ‘the whole is greater than the sum of its parts’.

PRHK, shorthand for 'Public Relations Hong Kong', is the new name of the 17-year-old industry body formerly known as the Council of Public Relations Firms of Hong Kong CPRFHK.

The organisation was established in 2001 to provide a forum and a voice for Hong Kong’s PR agencies and build confidence in the industry, according to its mission statement.

A similar association in the region is the Hong Kong Public Relations...

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