Samir Patel
Nov 7, 2019

A brand is not a logo: where FACEBOOK's rebrand falls short

The social media giant should think again with a bottom-up approach to its corporate brand.

Facebook has unveiled a new brand to distinguish the parent company from its app and the other products that it owns. Given the very public issues Facebook has faced over the past few years, from data breaches to disinformation to allowing politicians to openly lie, this could have been its chance to put values first and carry them out through its brand. Instead, we get a new logo. And it’s in ALL CAPS. It must be important....

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