Jun 27, 2014

Brand World Cup: Korea bests Belgium, although not on the pitch

Promoting its Brand Asset Valuator (BAV), a long-running quantitative study that tracks 50,000 brands in 51 countries, Y&R has prepared a series of head-to-head brand comparisons that parallel matches in the FIFA World Cup. In this instalment, although Korea may have lost to Belgium in last night's action, the outcome is different when it comes to the countries' respective iconic brands.

Related Articles

Just Published

14 hours ago

Adidas displays Rick-and-Morty-style inflatable ...

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

14 hours ago

Will brands ‘trade down’, financially, to PR as ...

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

14 hours ago

Do brands have a place on a social platform that ...

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.