Ad Nut
Sep 13, 2017

A Mandarin-speaking Colonel does cartwheels for KFC coffee

A mainland campaign by Wieden+Kennedy Shanghai sought to convince consumers that KFC coffee is legit.

For this campaign that ran from August 20 through September 4, Wieden+Kennedy Shanghai mashed up a well-known Chinese folk song with a dash of Kentucky Bluegrass-stylings (and banjos) to concoct a jaunty little number touting the brand's coffee (see video below).

In addition, W+K redesigned the company's coffee cups, designed in-store takeovers and OOH ads, and created chicken-drumstick stirrers (see gallery above).

Ad Nut likes this because while it has a touch of the typical KFC madness, that's not all it is. The brand's many and varied gimmicks are usually fun and only sometimes outrageously ill-advised. But for a change it's refreshing to see reliance on tried-and-true advertising techniques like a catchy tune, a smiling, dancing mascot and eye-catching ads with solid, simple copy. And Ad Nut really wants one of those stirrers.

CREDITS

WIEDEN+KENNEDY SHANGHAI

Executive Creative Directors: Ian Toombs, Vivian Yong
Creative Director: Shaun Sundholm
Art Directors: Follen See, Kim Liu
Copywriters: Aier Xu, Arlene Lu, Liu Wei, RunQ Zhang
Designers: Moon Qi, Wendy Yu, Helen Yu
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Angela Liu
Senior Planner: Leon Lin

Managing Director: Bryan Tilson
Associate Account Director: Jim Zhou
Senior Account Manager: Andrea Yang
Head of Project Management: Nicole Bee
Junior Project Manager: Jane Gu
Business Affairs: Jessica Deng, Kathy Zhan

Production Manager: Vic Zhang, Stone Xue
Digital Imaging Artist: Changqing Lee
FA Artist: Austin Hu
PR Manager: Evelyn Hsu

EXTERNAL CREDITS

MAIN ANTHEM
PRODUCTION COMPANY: A NEW LIFE FILM
Director: Curtis Wehrfritz
1st Assistant Director: Nada Nakata
Director of Photography: Pithai Smithsuth
Executive Producer: Megan Chen, Kelvin Mok
Bangkok Line Producer: Panasiri Krystal Kongsamut
Bangkok Production Support: Naked
Bangkok Art Director: Sutham Vilavandaj
Wardrobe Stylist: Chayanuch Savekvattana
Choreographer: Thatcha Kosolprapha
Casting: Parichad Wisetpanich

POST PRODUCTION (SH): VOLT FX
Editorial: Supra
Post Executive Producer: Damien Yang
Post Producer: Park Jae Woo
VFX Artist/Supervisor: Rex Or

COLOR (SH): FIN DESIGN
Colorist: Nick Barton
Producer: Caryne Chia

MUSIC (LA): BREW HOUSE MUSIC
Composer: Tim Lincoln

MIXING (SH): BOTTLES
Executive Producer: Dimple Wang
Assistant Producer: Guo Tao Wei
Engineer: Joyce Tang

KEY VISUALS
PRODUCTION COMPANY: RED PLUS
Photographer: Sergi Pons
Photographer Assistant: Adrià Botella (digital), Iñigo Kasezubi (First Assistant)
Executive Producer: Valentina Manfredi - Red+Plus Shanghai
Producer: Ratanasukan Pibulpanuwat
Motion designer: Bob Hu

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

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