A Mandarin-speaking Colonel does cartwheels for KFC coffee

For this campaign that ran from August 20 through September 4, Wieden+Kennedy Shanghai mashed up a well-known Chinese folk song with a dash of Kentucky Bluegrass-stylings (and banjos) to concoct a jaunty little number touting the brand's coffee (see video below).

In addition, W+K redesigned the company's coffee cups, designed in-store takeovers and OOH ads, and created chicken-drumstick stirrers (see gallery above).

Ad Nut likes this because while it has a touch of the typical KFC madness, that's not all it is. The brand's many and varied gimmicks are usually fun and only sometimes outrageously ill-advised. But for a change it's refreshing to see reliance on tried-and-true advertising techniques like a catchy tune, a smiling, dancing mascot and eye-catching ads with solid, simple copy. And Ad Nut really wants one of those stirrers.

CREDITS

WIEDEN+KENNEDY SHANGHAI

Executive Creative Directors: Ian Toombs, Vivian Yong
Creative Director: Shaun Sundholm
Art Directors: Follen See, Kim Liu
Copywriters: Aier Xu, Arlene Lu, Liu Wei, RunQ Zhang
Designers: Moon Qi, Wendy Yu, Helen Yu
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Angela Liu
Senior Planner: Leon Lin

Managing Director: Bryan Tilson
Associate Account Director: Jim Zhou
Senior Account Manager: Andrea Yang
Head of Project Management: Nicole Bee
Junior Project Manager: Jane Gu
Business Affairs: Jessica Deng, Kathy Zhan

Production Manager: Vic Zhang, Stone Xue
Digital Imaging Artist: Changqing Lee
FA Artist: Austin Hu
PR Manager: Evelyn Hsu

EXTERNAL CREDITS

MAIN ANTHEM
PRODUCTION COMPANY: A NEW LIFE FILM
Director: Curtis Wehrfritz
1st Assistant Director: Nada Nakata
Director of Photography: Pithai Smithsuth
Executive Producer: Megan Chen, Kelvin Mok
Bangkok Line Producer: Panasiri Krystal Kongsamut
Bangkok Production Support: Naked
Bangkok Art Director: Sutham Vilavandaj
Wardrobe Stylist: Chayanuch Savekvattana
Choreographer: Thatcha Kosolprapha
Casting: Parichad Wisetpanich

POST PRODUCTION (SH): VOLT FX
Editorial: Supra
Post Executive Producer: Damien Yang
Post Producer: Park Jae Woo
VFX Artist/Supervisor: Rex Or

COLOR (SH): FIN DESIGN
Colorist: Nick Barton
Producer: Caryne Chia

MUSIC (LA): BREW HOUSE MUSIC
Composer: Tim Lincoln

MIXING (SH): BOTTLES
Executive Producer: Dimple Wang
Assistant Producer: Guo Tao Wei
Engineer: Joyce Tang

KEY VISUALS
PRODUCTION COMPANY: RED PLUS
Photographer: Sergi Pons
Photographer Assistant: Adrià Botella (digital), Iñigo Kasezubi (First Assistant)
Executive Producer: Valentina Manfredi - Red+Plus Shanghai
Producer: Ratanasukan Pibulpanuwat
Motion designer: Bob Hu

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