Ad Nut
Aug 23, 2016

KFC gives away sunscreen that smells like fried chicken

Would you like some SPF30 lotion that smells good enough to eat? Too late!

KFC has some sort of obsession with making things that smell or look or taste like fried chicken but are not fried chicken.

Ad Nut is not making a joke about the company's food. A trip through our own archives finds a set of chicken-shaped PC peripherals from Japan and the infamous fingernail-licking nail polish from Hong Hong (which didn't make any more sense even after we talked to the creative team involved).

Ad Nut is also going to count a recent Malaysia stunt that involved a piñata that looked like a rice wrap burrito (whatever that is) and a fairly recent fashion show in China where models were carrying buckets of (presumably fake) chicken.

The latest weirdness is this US video promoting a sunscreen which can make you smell like poultry that's turning crispy in a deep-fat fryer while you're blistering in the sun. Unfortunately, the mail-in offer was only good in the US. Anyway, the 'while supplies last' period turned out to incredibly short; though the video was posted yesterday, the stuff is all spoken for.

Like Coke with its special bottles and cans bearing names / nicknames / song lyrics / movie quotes / emoticons / dates, KFC seems to have latched onto something that created a viral storm and will be repeating it in many markets.

So Ad Nut eagrly awaits the brand's next faux-food promotional tactic.

Ad Nut also awards extra points for the casting of actor George Hamilton as the Colonel this time; fans of a certain vintage will remember that he was well known for his supernatural tan.

Here's some insight from our sister publication PRWeek on why the brand chose this promotion.

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Topics

Related Articles

Just Published

16 minutes ago

Upcycling creative content: Making the most out of ...

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.

36 minutes ago

Turning chaos into clarity

SPIKES ASIA X CAMPAIGN: Daniela Bogoricin, Director of Twitter Next APAC, walks us through a selection of the best campaigns on Twitter across the region in 2020, and explores what made them stand out.

56 minutes ago

Up-skill it to kill it

SPIKES ASIA X CAMPAIGN: In this roundtable, award-winning Ogilvy creatives share their tips on how to stay fresh and relevant.

3 hours ago

Facebook bans Myanmar military and ads from ...

This just-announced move not only bans military-controlled state and media entities from Facebook and Instagram but also prohibits ads from military-linked commercial entities.