Nooruddin will help identify business opportunities and will be charged to deliver innovative digital and social media solutions that provide measurable business outcomes for the firm's clients.
Nooruddin has more than 12 years of international marketing-communications experience covering Asia, the Middle East, North Africa and the US.
"Zaheer's wealth of experience extends our capabilities in online experience design, reputation management, and social media community development and brings an added dimension to the great work we are doing in this space with our Greater China clients," said Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific.
Nooruddin resigned from Edelman Digital earlier this year, where he was the founding director of Edelman's digital consultancy. He built inroads with several key clients in China, providing counsel on flagship online communication and social media projects. He also developed innovative social media solutions, nurtured a team of young digital executives, and attracted significant new business.
"I admire the diversity and impressive vision of the senior management at Burson-Marsteller Asia-Pacific." said Nooruddin. "It's a firm that's truly open to new ideas in a world of technology and communications that's filled with subtle shifts and convergences. I hope to bring my insights to the table, and I feel very encouraged, right from the beginning, to do so."
Nooruddin has previously worked in senior roles at multinational digital agencies including Proximity Worldwide/ BBDO and Ogilvy. He began his agency career as an integrated marketing/ communications specialist at Wunderman/Young & Rubicam, a WPP subsidiary company.
Zaheer's client portfolio includes BMW, Starbucks, Coca-Cola, Johnson & Johnson, Motorola, Pfizer, PepsiCo, Hilton Hotels, the Waldorf-Astoria, Shell, Hewlett-Packard, Emirates Airline, P&G brands, IBM and Citibank.
Born in Bombay, Nooruddin received his Bachelor of Arts from the College of Wooster, in Ohio, where he double-majored in Political Science and History.