Emily Tan
Jan 31, 2013

Steve Bowen leaves Burson-Marsteller

SYDNEY - Steve Bowen has resigned from his role as Burson-Marsteller's managing director, marketing and development, Asia-Pacific.

Bowen's role will not be replaced
Bowen's role will not be replaced

It is understood that his resignation was a mutual decision and that the company will not seek a replacement. His last official day is March 17. 

Interim CEO for Asia-Pacific Patrick Ford wished Bowen well and commented that the role had been redistributed. "We and other public-relations firms go back and forth about what to do with these regional marketing and training things all the time," he said. "Last year we asked [Bowen] to take on this remit and now that he's departing we're spreading the responsibility around other people in the region."

Bowen told Campaign Asia-Pacific that he had not yet decided on his next move but had "a few options in mind". 

"After 15 years experience there is no reason for me to leave the industry," said Bowen. "Asia-Pacific is a far more exciting place than most for the communications industry, and there is a lot of opportunity. It's an interesting time to be in the industry and to explore options and broaden horizons."

Bowen's move follows a series of senior-level departures at the public relations network, including that of former regional lead digital strategist Zaheer Nooruddin, former Asia-Pacific CEO Bob Pickard and former director of Burson-Marsteller China, Craig Adams, who left his role last June. Adams was replaced by Brad Burgess, associate director of B-M China. 

The agency is currently in the process of talking to candidates about its regional CEO position.

"What we see not only in Asia-Pacific but in all parts of the world where there is a dynamic marketplace is that people are moving," commented Ford. "We're very excited about our prospects for 2013 and the senior team we have in place."
Campaign Asia

Related Articles

Just Published

6 hours ago

Coca-Cola Spiced: How Coke rolled out its first new ...

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

6 hours ago

RGA launches brand design consulting practice in EMEA

The service is already available in the US and Australia.

6 hours ago

Media agencies having to become more strategic to ...

Research shows most (56%) global CMOs are midway through organisational transformation.

6 hours ago

WPP's internal whistleblower reports rose by 64% in ...

The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.