YOOSE and Komli team up for ad sales partnership

With an initial focus on India and Southeast Asia, the partnership will augment Komli’s existing mobile advertising services for brands and agencies with new hyper-local and rich media capabilities, powered by the YOOSE network.

The partnership holds particular relevance for brands in the region looking to capture the dual benefits of reach and relevance in the mobile channel through targeted consumer engagement, according to the companies.

“Our objective is to add a hyper-local offering into our mix that ensures setting best-practice standards for mobile geo-targeting and engagement, both for our clients and their consumers,” said Amit Bhartiya, VP, Komli Mobile.

The YOOSE hyper-local network will help Komli’s advertisers to tap a network reach of 1.44 billion monthly ad impressions in Southeast Asia. Engaging this market through geo-targeting enables advertisers to make best use of their mobile budgets and drive campaign objectives.

“Our partnership with Komli can now realise the rapid growth of smartphone adoption and potential of scale across India and Southeast Asia through mobile geo-targeting,” said Christian Geissendoerfer, CEO, YOOSE. “And give advertisers the means of maximising those advantages with campaigns that drive measurable, commercial results.”