Yeo appoints Euro RSCG for creative

Yeo’s, whose products include teas, noodles, sauces and condiments, has charged Euro RSCG with the brand management for both its food and beverage categories, ranging from noodles to soy drinks and tea.

Euro RSCG said it will include integrated communications and digital to its focus.

Yeo's business is the third win for Euro RSCG Malaysia over the past few weeks, following Carlsberg and department store Parkson.