Asiya Bakht
Jan 29, 2009

Kalbe hands Promag to Euro RSCG

JAKARTA - Kalbe Farma, one of Southeast Asia's largest pharmaceutical companies, has handed the Promag brand's creative brief to Euro RSCG after a four way pitch that involved JCNK, Artek and incumbent Lowe.

Promag, a leader of gastric medication in Indonesia, has a market share of 80 per cent. Kalbe Farma’s main areas of business activities are in the production, distribution, marketing and packaging of pharmaceuticals, health foods and other consumer products.
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