Earlier this year, Kalbe Farma, one of Southeast Asia’s largest pharmaceutical companies, handed Promag, an antacid and leading brand in its category, to the agency after a four-way pitch.
According to sources close to the pitch, Euro RSCG Adwork’s campaign for Kalbe Farma’s cough brand Woods, which the creative agency won in 2007, was a major factor in being invited to pitch for Entrostop.
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