The campaign shared he gold with Dentsu Public Relations and Japan Dairy Council's 'Japan's milk price problem: the 30-year challenge' campaign to the top prize in a neck-and-neck race.
WWF also won prizes in the Regional PR and Environmental categories.
Ogilvy PR Worldwide was awarded gold for Asia-Pacific Network of the Year, Golin Harris scooped the trophy for PR Consultancy of the Year. Other winners included Mahindra & Mahindra, which won gold for Brand Communicator of the Year, and Hill & Knowlton's chief executive officer Jimmy Tay, who won the award for PR Agency Head of the Year. Text 100 Asia-Pacific was given an honourable mention for Mid-Sized Network of the Year.
With a limited number of places, 167 PR executives and clients gathered at the awards show, now in its ninth year.
This year the awards saw a total of 337 entries, compared to 320 in 2008.
For the full list of winning entries click here.
WWF also won prizes in the Regional PR and Environmental categories.
Ogilvy PR Worldwide was awarded gold for Asia-Pacific Network of the Year, Golin Harris scooped the trophy for PR Consultancy of the Year. Other winners included Mahindra & Mahindra, which won gold for Brand Communicator of the Year, and Hill & Knowlton's chief executive officer Jimmy Tay, who won the award for PR Agency Head of the Year. Text 100 Asia-Pacific was given an honourable mention for Mid-Sized Network of the Year.
With a limited number of places, 167 PR executives and clients gathered at the awards show, now in its ninth year.
This year the awards saw a total of 337 entries, compared to 320 in 2008.
For the full list of winning entries click here.
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