New entrant Alibaba and Tencent have taken the top spots in Millward Brown's BrandZ ranking of Chinese companies by brand value, sending China Mobile to No.3. The ranking also shows market-driven companies surging ahead of state-owned enterprises.
Our Emily Tan delivered the scoop on why Greg Armshaw left McCann after about nine years for a startup working on visual analytics.
A survey by Pearlfinders revealed that the number of Asian brands planning to seek agency support is up 70 per cent over a year earlier. That's the good news. The bad news, at least for independent and local agencies, is that clients are showing an increased preference for international agencies, many of whom have made themselves more credible by hiring local in-market talent.
In one of the longer features we've run in recent memory, Adrian Tse introduced A Work of Substance, an agency/interior design firm with an old-fashioned devotion to craft and valuable ideas for any brand marketer.
The founders of CtrlShift believe brands in Southeast Asia aren't getting what they need from established ad-tech vendors, who offer point solutions. A more end-to-end approach, they believe, will help them capitalise on pent-up demand for digital strategy and programmatic support.
MediaCom named Gilles Detanger, formerly of Publicis Worldwide and Singapore Sports Hub, as chief commercial officer for the region. He replaces John Rees, who is now global commercial director at Carat in the UK.
The North Alliance, a Scandinavian agency network, is launching its first office in Asia with “digital-centric” shop Acoustic.
We acknowledge that Kevin Huang has a bias, as he works for a digital-advertising company. But he backs up his rather blistering opinion of advertisers in Hong Kong with facts.
Many Super Bowl advertisers went ahead and released their ads ahead of time, and the one's that didn't at least released teasers for their big-money spots. Ad Nut and Campaign US have you covered.