The industry’s male dominance was on display during this year’s game.
With so many digital alternatives, is there really a case to advertise on TV during the big game? Jerry Daykin of GSK Consumer Healthcare offers five compelling reasons.
While it may not resonate as strongly this side of the Pacific, the Super Bowl nevertheless provides a valuable insight into creative campaign trends more generally.
Second-screen activations included influencer partnerships and social media sweepstakes.
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
The McCann Worldgroup ad also features comedians Awkwafina and Kenan Thompson.
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