super bowl
Why Serena Williams was in two Super Bowl ads for alcohol brands
Brands have to make concessions when working with the world’s biggest stars.
Why the Super Bowl’s top advertisers are targeting the 50+ demo
With younger audiences cutting back on spending, marketers are wise to focus on the 50+ audience at this year’s Super Bowl.
Why TikTok is not the place to be for brands during the Super Bowl
Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.
Blockbuster is releasing a Super Bowl ad…on VHS
The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party.
Inside the making of Rakuten’s Super Bowl ad
The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.
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Publicis takes Working with Cancer pledge to the Super Bowl
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.
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