super bowl

Feb 13, 2024

How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’

Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.

Feb 9, 2024

Brand Super Bowl playbook: Scenario planning for everything Taylor Swift

Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.

Feb 9, 2024

Watch all of the Super Bowl LVIII ads

Brands lean into celebrity and humor for the Big Game.

Feb 9, 2024

How brands are advertising around Super Bowl LVIII

With an in-game spot costing up to $7 million, brands are finding creative ways to be at the Super Bowl without paying to be in it.

Feb 8, 2024

Microsoft’s last minute Super Bowl ad showcases everyday uses of AI

Sixty second spot will broadly launch the company’s Copilot AI chatbot.

Feb 7, 2024

Will Bud Light’s celebrity-heavy Super Bowl strategy win consumers back?

The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.