Brands have to make concessions when working with the world’s biggest stars.
With younger audiences cutting back on spending, marketers are wise to focus on the 50+ audience at this year’s Super Bowl.
Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.
The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party.
The shopping and rewards platform’s creative team shares how it worked entirely in-house to conceive, create and produce the Clueless-inspired spot.
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.
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