Mars Wrigley confirms mascots aren’t going anywhere.
From snack brands to new beer sponsors, these advertisers are taking over the Big Game.
After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.
Even though Coinbase’s website wasn’t ready for its own success.
Campaign US rounds up Twitter’s top trending ads from the Big Game.
Often seen as a bellwether of wider marketing trends, this year's Super Bowl campaigns point to corporate America and the marcomms industry rediscovering confidence and direction after a slightly haphazard 2021.
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