super bowl

Feb 11, 2021

Super Bowl ads missed the mark on diversity

The industry’s male dominance was on display during this year’s game.

Feb 10, 2021

Yes, that $5.5m Super Bowl ad makes media sense: a top advertiser explains

With so many digital alternatives, is there really a case to advertise on TV during the big game? Jerry Daykin of GSK Consumer Healthcare offers five compelling reasons.

Feb 9, 2021

Super Bowl 2021: brands play it safe but creativity still shines through

While it may not resonate as strongly this side of the Pacific, the Super Bowl nevertheless provides a valuable insight into creative campaign trends more generally.

Feb 8, 2021

How brands caught the attention of Gen Z during the Super Bowl

Second-screen activations included influencer partnerships and social media sweepstakes.

Feb 7, 2021

Inside Verizon’s Fortnite Super Bowl stadium

The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.

Feb 5, 2021

Will Ferrell hates Norway in General Motors' Super Bowl spot

The McCann Worldgroup ad also features comedians Awkwafina and Kenan Thompson.