super bowl
Super Bowl ads missed the mark on diversity
The industry’s male dominance was on display during this year’s game.
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Yes, that $5.5m Super Bowl ad makes media sense: a top advertiser explains
With so many digital alternatives, is there really a case to advertise on TV during the big game? Jerry Daykin of GSK Consumer Healthcare offers five compelling reasons.
Super Bowl 2021: brands play it safe but creativity still shines through
While it may not resonate as strongly this side of the Pacific, the Super Bowl nevertheless provides a valuable insight into creative campaign trends more generally.
How brands caught the attention of Gen Z during the Super Bowl
Second-screen activations included influencer partnerships and social media sweepstakes.
Inside Verizon’s Fortnite Super Bowl stadium
The campaign includes a 5G-powered virtual stadium and meet-and-greets with NFL players inside the popular game.
Will Ferrell hates Norway in General Motors' Super Bowl spot
The McCann Worldgroup ad also features comedians Awkwafina and Kenan Thompson.
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