super bowl
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Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut
The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.
Watch: The most patriotic Super Bowl LIX ads
A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’
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Beauty brand Dove returns to 2025 Super Bowl
Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.
How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’
Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.
Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
Watch all of the Super Bowl LVIII ads
Brands lean into celebrity and humor for the Big Game.
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