Last year, 366 out of 366 cities in China failed to meet World Health Organization air-quality standards. Yes, 366 out of 366. Ad Nut is very concerned about the extended Ad Nut family in China.
The question is: How can humans help? If the future scenario projected in this WildAid ad comes to pass, nostril hair will "evolve" (or devolve, really) to filter out pollutants in the air, with Rapunzel-like nostril hair braids and nostril moustaches galore—even spawning a new shampoo category. "Adapt to smog, or end the smog" is the tagline, lest we all devolve.
CREDITS
Client: WildAid
Agency: McCann Shanghai
Chairman: Tomaz Mok
Chief Creative Officer: Tianit Ng
Creative Director / Art Director: Johnson Sheng
Creative Director / Copywriter: Ray Tang
Art Directors: Johnson Sheng, Yao Sheng, Bill Bo, King Bao, Sissi Chen
English Writer: Jay Caplan, James Reeves
Executive Producer: George Ooi
Production Company: Gwantsi Productions
Executive Producer: William Heun
Producer: Biying Zeng
Director: Chris Xu
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