.jpeg&h=570&w=855&q=100&v=20170226&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Jan 11, 2024
Why BBDO chief Andrew Robertson sees such value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Aug 15, 2024
BBDO’s Andrew Robertson becomes chairman, Nancy ...
.jpg&h=268&w=401&q=100&v=20170226&c=1)
4 days ago
Humour in advertising is a serious business
Just Published
21 hours ago
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
21 hours ago
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
22 hours ago
The CMO's MO: Hyatt's APAC marketer on the power of ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
22 hours ago
Trump’s victory isn’t just America’s crisis—it’s a ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.