Why was mobile-manic Asia so conspicuously absent at Cannes?

Campaign caught up with Malcolm Poynton, this year’s Mobile Lions jury president and also global chief creative officer of Cheil Worldwide.

Jury president Poynton (center)

From 1,259 entries, 62 Lions were awarded in Mobile Lions with the Grand Prix claimed by 'NYT VR' executed by T Brand Studio for The New York Times. The virtual-reality campaign, a partnership with Google, GE and Mini, was described as a defining moment for mobile and demonstrates how this discipline can support a 165-year-old news brand to thrive.

“It went beyond the initial wow factor to unlock levels of empathy and excitement...

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