Ad Nut
May 31, 2016

BBDO Bangkok promotes helmet that calls for help after a crash

From Thailand: "Helpmet" for ThaiHealth by BBDO Bangkok

From Thailand:

BBDO Bangkok has created a GPS-enabled motorcycle helmet that call for medical help when it detects an impact.

Ad Nut's UK colleagues write

BBDO Bangkok created the technology to help counter Thailand’s motorcycle accident problemthe country has the world’s second-highest number of crashes and 80 percent of fatalities happen on rural roads. In many cases when riders lose consciousness and can’t summon help. The tech was created...

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