Alexis Bonhomme
Oct 14, 2015

Why social CRM is the future of digital marketing in China

The worlds of social media, messenging, and customer relationship management (CRM) have to merge sooner rather than later. Alexis Bonhomme of Curiosity China explains why.

Alexis Bonhomme

CRM and social media have been, for a while, antagonist topics for marketers and digital specialists. Traditionally, the value of a customer is defined by financial segmentation. You purchase X USDRMB a year, you are a VIP customer. You don't, you are a regular customer.

This mantra more or less worked for decades, until the digital and mobile revolution illustrated by WeChat in China or Kakao, Line, WhatsApp elsewhere changed the game...

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