In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
The worlds of social media, messenging, and customer relationship management (CRM) have to merge sooner rather than later. Alexis Bonhomme of Curiosity China explains why.
HONG KONG - Radica Systems has collaborated with SAS to offer a more comprehensive Customer Relationship Management (CRM) solution by integrating SAS‘s technology capabilities in advanced analytics and Radica’s specialties in direct marketing.
Companies like Uber are using social CRM to create enthusiasts for their products and services who will gladly spread the word.
HONG KONG - Although marketers are embracing digital as a mainstream medium, there is still a gap between their approach and how customers are actually consuming paid, owned and earned media, according to Jerry Smith, regional president of OgilvyOne Asia.
BEIJING - Fleishman-Hillard has formed a partnership with China-based IT services provider iSoftStone to create boost its ability to offer analytics-driven digital marketing solutions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins