customer relationship management

Oct 14, 2015

Why social CRM is the future of digital marketing in China

The worlds of social media, messenging, and customer relationship management (CRM) have to merge sooner rather than later. Alexis Bonhomme of Curiosity China explains why.

Mar 11, 2015

Radica links up with SAS to offer 'approachable analytics' to HK marketers

HONG KONG - Radica Systems has collaborated with SAS to offer a more comprehensive Customer Relationship Management (CRM) solution by integrating SAS‘s technology capabilities in advanced analytics and Radica’s specialties in direct marketing.

Mar 24, 2014

Driving goodwill turns users into evangelists

Companies like Uber are using social CRM to create enthusiasts for their products and services who will gladly spread the word.

Mar 14, 2013

Loyal customers deserve more: Jerry Smith

HONG KONG - Although marketers are embracing digital as a mainstream medium, there is still a gap between their approach and how customers are actually consuming paid, owned and earned media, according to Jerry Smith, regional president of OgilvyOne Asia.

Nov 28, 2012

Fleishman-Hillard joins with iSoftStone to boost digital capabilities

BEIJING - Fleishman-Hillard has formed a partnership with China-based IT services provider iSoftStone to create boost its ability to offer analytics-driven digital marketing solutions.