Diana Bradley
Oct 28, 2022

Which candy brand has the best Halloween 2022 invention?

Reese’s, Airheads and Kit Kat are getting creative this Halloween season.

Photo:The Hershey Company
Photo:The Hershey Company

Halloween can be a scary time for candy brands as they try to come up with new ways to stand out from competitors.

Reese’s, Airheads and Kit Kat have all invented unique products this year, each of which solves a different issue for trick-or-treaters.


Friends and family won’t stop stealing your candy? Reese’s has a solution. The brand has created a Secret Stash Trick-or-Treat Bag, which has a secret compartment to hide candy in.


A post shared by @reeses


Airheads made Candy Flavored Dental Floss to bridge the longstanding holiday tension between candy makers and dentists in an effort to make the dentist’s house a more desirable stop this year. The goal is to have thousands of flosses being handed out at dentists’ homes nationwide, according to an Airheads statement.

Kit Kat

Forget about those dreaded “just take one” signs. Kit Kat invented a trick-or-treat bowl that never ends.


A post shared by Kit Kat (@kitkat_us)

Which campaign is your favourite?


Related Articles

Just Published

10 hours ago

M&C Saatchi to appoint Zaid Al-Qassab as group ...

Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not worked in agency sector.

11 hours ago

WPP creative agency revenues down 1.6% in 2023 ...

North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.

11 hours ago

Perrigo hires VML as global strategic and creative ...

The appointment marks the first time the pharmaceutical company has hired a single agency partner to work across 45 global and regional brands.

11 hours ago

Nestlé increases marketing spend as sales fall 1.5%

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.