Ad Nut
May 12, 2016

Kit Kat founds break-oriented 'political party' in Australia

From Australia: 'Join the Breakers Party', for Kit-Kat (Nestlé) by J. Walter Thompson Sydney

Kit Kat founds break-oriented 'political party' in Australia

Ad Nut stays way from advertising relating to real human politics (usually), and so is fond of this new Kit Kat campaign making light of upcoming elections in Australia. As you can see from the videos below, the leader of the "Breakers" party is looking to fill five official 'minister' positions.

Five new pack designs use a mechanism involving the music app Shazam to automatically direct consumers to The Breakers Party website, where they can apply to be the Minister of Sports, Technology, Shopping, Music or Travel breaks, with prizes commensurate to those important positions.


Executive Creative Director: Simon Langley
Group Digital Creative Director: Jay Morgan
Copy Writer: Giles Clayton
Art Director: Simon Hayes
Director: Josh Logue
Producer: Paul Friedmann
Editor: Kel Gronow
Online: White Chocolate
Sound and Music: Smith & Western
Group Account Director: James Tracy-Inglis
Account Executive: Jess Kaye
Head of Insights: Andrew McCowan
Integrated Planner: Carly Yanco

Head of Marketing: Chris O’Donnell
Marketing Manager Chocolate: Joyce Tan
Brand Manager: Natasha Mullick

Media Buying: MEC


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.