Kim Douglas
Jul 31, 2015

Where have all the brave brands gone?

In an exclusive excerpt from a new book SapientNitro's Kim Douglas shares five tips for creating brave brands.

Kim Douglas

What do Robin Williams, the World Cup, and Ebola all have in common They were Google’s three most searched terms in 2014. Not a single for-profit brand found itself in the top 10 because of its marketing campaigns.

Wondering why Well, it might surprise some marketers to discover that consumers are not likely to go to the Internet for advertising.

Brands and agencies that are committed to finding ways to enter their...

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