Omar Oakes
Apr 16, 2019

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.

Publicis Groupe says it has learned the mistakes from the problematic acquisition of Sapient and will not waste time on integrating its new data marketing purchase, Epsilon.

The French advertising group’s chief executive, Arthur Sadoun, admitted that Sapient had taken too long to integrate within the group, while the process for integrating Epsilon would begin immediately after the deal closes, currently expected to be in the summer.

Publicis announced yesterday that it...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Vietnam and China work cited in final Warc Media Awards
Premium
8 hours ago

Vietnam and China work cited in final Warc Media Awards

Mindshare, PHD and MediaCom pick up a total of five silver and bronze awards in the awards for effective use of partnerships and sponsorships.

Premium
Wavemaker names South Asia CEO as Kartik Sharma exits
Premium
9 hours ago

Wavemaker names South Asia CEO as Kartik Sharma exits

Ajay Gupte was previously the COO.

Premium
'Constitution of advertising' applies only to 'ad men', apparently
Premium
9 hours ago

'Constitution of advertising' applies only to 'ad ...

Indian agency Chimp&z drafted a set of rights for "a new generation of advertising professionals". Only one problem.

Premium
DoubleVerify develops anti-fraud certification for CTV
Premium
12 hours ago

DoubleVerify develops anti-fraud certification for CTV

TECH BITES: CTV certified partners include Amobee, MediaMath, SpotX, The Trade Desk and Xandr.