Sanjay Surana
Dec 6, 2017

When brand experience goes wild

Google, Lenovo, MBS and WWF team up to create immersive AR project.

Source: Marina Bay Sands

Since February 2017, visitors to Singapore’s ArtScience Museum have found themselves wandering through a rainforest. OK a virtual rainforest, but the permanent exhibition called Into the Wild An Immersive Virtual Adventure is nevertheless a ground-breaking achievement, a remarkable union of cutting-edge technology and imaginative adaptation of spaces that weaves a compelling story.

The Insight

Harnessing the power of augmented reality AR and virtual reality VR, Google, Lenovo, the World Wildlife...

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