Robert Sawatzky
Jul 17, 2018

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

The 29th floor elevator exits into orderly chaos. The buzz and energy are almost audible with staff seemingly everywhere in white linens, bustling to and fro among tables loaded with trays of food that are partially-prepped or receiving finishing touches. The restaurant isn’t open yet and I’m whisked into a back hallway and up the stairs to the lounge where I meet Geoffrey Wu, who apologizes for the last-minute relocation.

“We’re having an event launch,”...

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