cafe
Jul 17, 2018
What's on a restaurant's marketing menu?
Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?
Oct 30, 2012
INTERVIEW: Starbucks stirs its coffee right in a nation of Chinese tea-drinkers
SHANGHAI - An exclusive interview with Marie Han Silloway, chief of marketing at Starbucks China, revealed how the successful coffee brand has walked the line between maintaining its international image while tailoring products to local nuances.
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