Borrowing a buzzword from adland, Republican candidate Donald Trump 'disrupted' the 2016 US presidential election, delivering a victory that surprised almost everyone and debunked all the polling models providing a good lesson about data bias and assumptions.
Trump barely had the support of his own party, and he was universally loathed by elite media companies, summarised a Forrester report. Yet, in some sense he proved himself to be a good marketer, or more of...
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