Barry Lustig
Feb 16, 2017

What it’s like to be a foreign female creative in Japan (pretty good, actually)

Claudia Cristovao of AKQA discusses the unexpected advantages of miscommunication, digital’s “blind spot”, and what is needed to nurture female talent in Japan.

Claudia Cristovao

Continuing our series on female leadership in Japan, Barry Lustig of Cormorant Group speaks to Claudia Cristovao, group creative director at AKQA Tokyo. Originally from Portugal but having studied and worked in London and Amsterdam, Cristovao describes her experience as a foreigner and a woman in Japanese advertising. Much of that experience has been highly positive, but she thinks a mindset change is needed for more women to achieve their potential in this industry. 

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