Benjamin Li
Feb 7, 2013

Wellcome appoints Grey as creative agency for Hong Kong

HONG KONG - After a two-month competitive pitching process, Wellcome has appointed Grey Hong Kong as its new creative agency.

Wellcome appoints Grey as creative agency for Hong Kong

The account had previously been held by McCann since at least 2005.

Wellcome Supermarket, under the Dairy Farm Group, has over 270 stores in Hong Kong. The brand is celebrating its 68th anniversary this year.

 

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Cluckin’ speechless: KFC’s 'Hot & Spicy' range ...

The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.

10 hours ago

Pinterest unveils AI-fueled ad tools

The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.

10 hours ago

Burger King’s controversial post-birth meal: Do ...

As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.