WE Marketing adds health tea brand Besunyen to retainer portfolio

The client has worked with a number of smaller agencies in the past, including many TVC campaigns that were mostly very functional message driven.

We Marketing won the account after a few meetings with the client to review credentials. Part of WE Marketing’s full service retainer duties is to help the client revamp the brand and brand positioning, review the branding portfolio, and produce new communications for its new Chinese health supplement tea product lines targeting urban women.

Viveca Chan, chairman and CEO, WE Marketing Group, said the client Joyce Koo, who used to be the marketing director for SmithKline Beechum, had joined Besunyen as the new marketing head. "So we could be on the same brainwave in communicating our marketing ideas easier," said Chan.