Staff Reporters
Sep 10, 2019

Warc announces shortlist for Asian strategy prize

Agency networks boasting multiple shortlisted entries include BBDO, DDB, Ensemble, McCann, Mindshare, Ogilvy and TBWA.

Warc announces shortlist for Asian strategy prize

Thirty campaigns from nine markets have found their way onto the shortlist for the 2019 WARC Prize for Asian Strategy (see complete list below).

Indian agencies lead the way with the most campaigns shortlisted (11), followed by China (6), Malaysia (3), Singapore (3), Indonesia (2), Pakistan (2), Hong Kong (1), Philippines (1) and Taiwan (1). Agency networks boasting multiple shortlisted entries include BBDO, DDB, Ensemble, McCann, Mindshare, Ogilvy and TBWA.

The winners will be announced in early November. The award, now in its ninth year, is being judged by a panel of 25 client- and agency-side experts led by Frederique Covington, SVP and head of marketing and cross border for Asia Pacific at Visa. The winners of the top award-winning papers will share a US$10,000 prize fund. 

Title Brand Parent Lead agencies Contributing agencies Country
Keep Loading Tata Ace Mega XL Tata Motors Ltd Rediffusion Havas Media India
Mother's Love Express illuma Wyeth Ogilvy Taiwan N/A Taiwan
St. Patrick’s Day Guinness Diageo iris Singapore Dentsu Red Star Singapore
Faces of the City Coca-Cola The Coca-Cola Company McCann-Erickson Guangming Ltd Shanghai N/A China
Everyone is an Amazing Book Amazon Prime Reading Amazon China McCann Worldgroup China N/A China
Food Pairing Guinness Diageo BBDO Indonesia iris Worldwide Indonesia Indonesia
The best gift for your child is a retirement plan for yourself Income Income BBH Asia Pacific N/A Singapore
Anything is better with KFC Golden Egg Crunch KFC QSR Stores Sdn Bhd Ensemble Worldwide, Universal McCann Reprise Malaysia, Cadreon Malaysia
The Shortest CNY Ad Anchor Beer Heineken Malaysia Bhd Ensemble Worldwide Universal McCann Malaysia Malaysia
For the real engine of the truck Castrol CRB Castrol Ogilvy N/A India
Blink to Speak Asha Ek Hope NeuroGen Brain and Spine Institute TBWA\ India N/A India
Break in case of life's little emergencies KitKat Nestlé McCann Worldgroup Philippines N/A Philippines
The world's longest drive-through furniture catalogue IKEA IKEA McCann Worldgroup India N/A India
FitMe Squad Maybelline L'Oréal Malaysia Sdn Bhd Ensemble Worldwide N/A Malaysia
Noon Assembly Kwality Dairy  Kwality Limited McCann Worldgroup India N/A India
Shake and Dip McDonald’s McDonald's DDB Group Hong Kong N/A Hong Kong
Bodybuilder Pond's Men Unilever Ogilvy Singapore Mindshare Indonesia Indonesia
Asking Indian men to shut up Baggit India Baggit Famous Innovations N/A India
When family planning had a better plan Bill & Melinda Gates Foundation Bill & Melinda Gates Foundation McCann Worldgroup India N/A India
Project Free Period Stayfree Johnson & Johnson  Pvt Ltd DDB Mudra Group N/A India
Take Back Your Time Stayfree Johnson & Johnson  Pvt Ltd DDB Mudra Group N/A India
Pink Power Inorbit Malls K. Raheja Corporation DDB Mudra Group N/A India
Suede Gully Puma Puma Sports India Pvt Ltd DDB Mudra Group N/A India
Colonel KI KFC Yum China Mindshare China N/A China
Crunchy Sound Challenge Lay’s PepsiCo China Mindshare China N/A China
Makeup on the Way Maybelline L’Oréal China Mindshare China N/A China
Kyrie5 – Reinventing the ‘Sneakerdrop’ Nike Nike Mindshare China N/A China
Passion Made Possible Singapore Tourism Board Singapore Tourism Board TBWA Singapore Zenith, Edelman Singapore
Truck Art Childfinder Berger Paints Berger Paints BBDO Pakistan N/A Pakistan
Bridal Uniform UN Women Pakistan UN Women Pakistan BBDO Pakistan N/A Pakistan

"This year's shortlist shows how a range of brands across the region are using innovative strategies to respond to demanding business briefs and stay competitive," Covington said. "They provide marketers working in the region with a wealth of insights, learnings and inspiration."

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