Thirty campaigns from nine markets have found their way onto the shortlist for the 2019 WARC Prize for Asian Strategy (see complete list below).
Indian agencies lead the way with the most campaigns shortlisted (11), followed by China (6), Malaysia (3), Singapore (3), Indonesia (2), Pakistan (2), Hong Kong (1), Philippines (1) and Taiwan (1). Agency networks boasting multiple shortlisted entries include BBDO, DDB, Ensemble, McCann, Mindshare, Ogilvy and TBWA.
The winners will be announced in early November. The award, now in its ninth year, is being judged by a panel of 25 client- and agency-side experts led by Frederique Covington, SVP and head of marketing and cross border for Asia Pacific at Visa. The winners of the top award-winning papers will share a US$10,000 prize fund.
| Title | Brand | Parent | Lead agencies | Contributing agencies | Country |
| Keep Loading | Tata Ace Mega XL | Tata Motors Ltd | Rediffusion | Havas Media | India |
| Mother's Love Express | illuma | Wyeth | Ogilvy Taiwan | N/A | Taiwan |
| St. Patrick’s Day | Guinness | Diageo | iris Singapore | Dentsu Red Star | Singapore |
| Faces of the City | Coca-Cola | The Coca-Cola Company | McCann-Erickson Guangming Ltd Shanghai | N/A | China |
| Everyone is an Amazing Book | Amazon Prime Reading | Amazon China | McCann Worldgroup China | N/A | China |
| Food Pairing | Guinness | Diageo | BBDO Indonesia | iris Worldwide Indonesia | Indonesia |
| The best gift for your child is a retirement plan for yourself | Income | Income | BBH Asia Pacific | N/A | Singapore |
| Anything is better with KFC Golden Egg Crunch | KFC | QSR Stores Sdn Bhd | Ensemble Worldwide, Universal McCann | Reprise Malaysia, Cadreon | Malaysia |
| The Shortest CNY Ad | Anchor Beer | Heineken Malaysia Bhd | Ensemble Worldwide | Universal McCann Malaysia | Malaysia |
| For the real engine of the truck | Castrol CRB | Castrol | Ogilvy | N/A | India |
| Blink to Speak | Asha Ek Hope | NeuroGen Brain and Spine Institute | TBWA\ India | N/A | India |
| Break in case of life's little emergencies | KitKat | Nestlé | McCann Worldgroup Philippines | N/A | Philippines |
| The world's longest drive-through furniture catalogue | IKEA | IKEA | McCann Worldgroup India | N/A | India |
| FitMe Squad | Maybelline | L'Oréal Malaysia Sdn Bhd | Ensemble Worldwide | N/A | Malaysia |
| Noon Assembly | Kwality Dairy | Kwality Limited | McCann Worldgroup India | N/A | India |
| Shake and Dip | McDonald’s | McDonald's | DDB Group Hong Kong | N/A | Hong Kong |
| Bodybuilder | Pond's Men | Unilever | Ogilvy Singapore | Mindshare Indonesia | Indonesia |
| Asking Indian men to shut up | Baggit India | Baggit | Famous Innovations | N/A | India |
| When family planning had a better plan | Bill & Melinda Gates Foundation | Bill & Melinda Gates Foundation | McCann Worldgroup India | N/A | India |
| Project Free Period | Stayfree | Johnson & Johnson Pvt Ltd | DDB Mudra Group | N/A | India |
| Take Back Your Time | Stayfree | Johnson & Johnson Pvt Ltd | DDB Mudra Group | N/A | India |
| Pink Power | Inorbit Malls | K. Raheja Corporation | DDB Mudra Group | N/A | India |
| Suede Gully | Puma | Puma Sports India Pvt Ltd | DDB Mudra Group | N/A | India |
| Colonel KI | KFC | Yum China | Mindshare China | N/A | China |
| Crunchy Sound Challenge | Lay’s | PepsiCo China | Mindshare China | N/A | China |
| Makeup on the Way | Maybelline | L’Oréal China | Mindshare China | N/A | China |
| Kyrie5 – Reinventing the ‘Sneakerdrop’ | Nike | Nike | Mindshare China | N/A | China |
| Passion Made Possible | Singapore Tourism Board | Singapore Tourism Board | TBWA Singapore | Zenith, Edelman | Singapore |
| Truck Art Childfinder | Berger Paints | Berger Paints | BBDO Pakistan | N/A | Pakistan |
| Bridal Uniform | UN Women Pakistan | UN Women Pakistan | BBDO Pakistan | N/A | Pakistan |
"This year's shortlist shows how a range of brands across the region are using innovative strategies to respond to demanding business briefs and stay competitive," Covington said. "They provide marketers working in the region with a wealth of insights, learnings and inspiration."
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