Staff Reporters
Sep 11, 2018

Warc announces shortlist for Asian strategy prize

McCann Worldgroup and entries from India stand out.

'Dead whale', for Greenpeace by Dentsu JaymeSyFu, made the shortlist.

Thirty campaigns have been shortlisted for the 2018 Warc Prize for Asian Strategy, the organisation has announced.

McCann Worldgroup dominates the list, with a total of 10 shortlisted entries across multiple markets. Ogilvy 4, BBDO 3, Mindshare 2 and Ensemble Worldwide 2 also have multiple campaigns under consideration.

Entries from India account for half of the total, while China, Indonesia, Malaysia, the Philippines and Singapore also have multiple entries...

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