Staff Reporters
Sep 11, 2018

Warc announces shortlist for Asian strategy prize

McCann Worldgroup and entries from India stand out.

'Dead whale', for Greenpeace by Dentsu JaymeSyFu, made the shortlist.
'Dead whale', for Greenpeace by Dentsu JaymeSyFu, made the shortlist.

Thirty campaigns have been shortlisted for the 2018 Warc Prize for Asian Strategy, the organisation has announced.

McCann Worldgroup dominates the list, with a total of 10 shortlisted entries across multiple markets. Ogilvy (4), BBDO (3), Mindshare (2) and Ensemble Worldwide (2) also have multiple campaigns under consideration.

Entries from India account for half of the total, while China, Indonesia, Malaysia, the Philippines and Singapore also have multiple entries shortlisted. Japan, South Korea and Thailand are represented by single entries.

The winners will be announced in early November.

Now in its eighth year, the award is being judged by a panel of 23 client- and agency-side experts, chaired by Shekar Khosla, chief commercial officer at Kellogg's. The prize pool is US$10,000.

A complete list of the shortlisted entries follows, and details can be found at the Warc website.

Title Brand Parent Lead Agency / Agencies Country
Capture Verena Sure Verena International Co. Ltd. McCann Worldgroup Thailand Thailand
Ho Ee Ki – Let It Go Sdn Bhd Isobar Malaysia Malaysia
Swasth India Mission Savlon ITC Ogilvy India
Intense Temperatures Thermos Thermos McCann Worldgroup Japan Japan
Dead Whale Greenpeace Philippines Greenpeace Philippines Dentsu Jayme Syfu Philippines
Carvaan Saregama Saregama The Womb India
Defined by our values United Overseas Bank (UOB) United Overseas Bank (UOB) BBH Asia Pacific, ZenithOptimedia Singapore
Touch of Care  Vicks Procter & Gamble Publicis Singapore India
Overnight Oats Quaker Oats PepsiCo BBDO Guerrero Philippines
Girls (Don't) Fight Reebok Reebok McCann Worldgroup India
Gamers' Playground KFC Yum! China Mindshare China
Hijacking the largest shopping festival in the world UNIQLO UNIQLO Mindshare China
Full-heart support for Gaokao McDonald’s McDonald’s China BBDO China China
Touch Johnson's Baby Johnson & Johnson Indonesia BBDO Indonesia Indonesia
Neighbourhood 15 Hotel Indigo IHG Iris Worldwide Indonesia, Singapore
Sit Improper Whisper Procter & Gamble Leo Burnett India India
Opening the door for self breast examination Narayana Health Narayana Hrudayalaya Limited McCann Worldgroup India India
Welcome to the era of sam-chee Mokjang Nadeuli Grill Cheese Seoul Dairy McCann Worldgroup South Korea
Valentine's joy for the heartbroken Jollibee Jollibee Foods Corporation, Inc. McCann Worldgroup Philippines Philippines
Making the invisible visible Dettol Reckitt Benckiser McCann Worldgroup India India
Helping India cope with the death of cash Paytm One97 Communications Pvt. Ltd McCann Worldgroup India India
Alarm Bajne Se Pehle Jaago Re – Awaken before the alarm goes off Tata Tea Tata Global Beverages Limited MullenLowe Lintas Group India India
The most unpleasant experience Harpic Reckitt Benckiser McCann Worldgroup India India
India’s newest status symbol Harpic Reckitt Benckiser McCann Worldgroup India India
If you can dream it, you can Pylox it Nippon Pylox Nippon Paint Malaysia Sdn Bhd Ensemble Worldwide Malaysia
PokéMobile Hotlink Maxis Berhad Ensemble Worldwide Malaysia
Vodafone Sakhi – SMS to fight sexual harassment Vodafone India Vodafone India Limited Ogilvy Mumbai India
#LookUp Vodafone India Vodafone India Limited Ogilvy Mumbai India
#GoSafeOutside Hamam Hindustan Unilever Ogilvy India
Good Vibes Sense International India Sense International India Cheil India India


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