Staff Reporters
Sep 17, 2020

India leads Warc's Asia strategy-prize shortlist

Twenty-two campaigns from nine markets on behalf of brands including SK-II, Samsung, Nike, Coca-Cola, Grab, Scoot and McDonald's land on the shortlist for the Warc Prize for Asian Strategy.

SK-II: 'Meet me halfway'
SK-II: 'Meet me halfway'

Warc has announced its shortlist for the 10th Warc Prize for Asian Strategy, which includes 22 campaigns from nine markets.

Indian agencies led with eight shortlisted campaigns, followed by China (4), Hong Kong (2), Singapore (2), Bangladesh (1), Japan (1), Malaysia (1), Philippines (1) and Vietnam (1), plus one Southeast Asia regional campaign.

A panel of 26 client- and agency-side experts will decide the winners, and the top papers will share a US$10,000 prize fund. The winners will be announced October 21.

The shortlist: 

Title Brand Brand owner Lead agencies Contributing agencies Markets
Meet Me Halfway SK-II Procter & Gamble Forsman & Bodenfors Singapore Verizon Media, Mano Copenhagen China
Good Vibes Samsung India Samsung India Cheil India   India
Just Don't Quit Nike Nike Mindshare China   China
Next% – Speed is Your Currency Nike Nike Mindshare China AKQA China
Coke2home Coca-Cola The Coca-Cola Company McCann   India
Fix it or forfeit it Fevikwik Pidilite Ogilvy   India
Tang Gets It Done Tang Mondelez Philippines, Inc. Ogilvy Philippines, SOHO Square Philippines Spark Foundry Philippines, Castro Communications Philippines Philippines
Out & Proud – India Comes Out of The Closet Times of India Bennett Coleman & Co. Ltd. FCB India   India
Project AgroBanking UCash & Shwapno United Commercial Bank Ltd. & Shwapno Grey Advertising Bangladesh Ltd.   Bangladesh
Only True Fans Get It Singtel Singtel BBH Asia Pacific OMD, Hogarth, Amobee Singapore
The Adventure With King Leo and Friends P/S Unilever Mindshare Vietnam   Vietnam
"Are You Starting to See It?" Nikkei Nikkei McCann Tokyo   Japan
The Surprise Chicken Expert McDonald's MHK Restaurants Limited DDB Group Hong Kong OMD Hong Kong Hong Kong
Personalised Social Impact Reports Grab Grab In-house M&C Saatchi Performance, Mindshare Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines
Break-Up Salon Pantene Procter & Gamble Grey Group Hong Kong DeVries PR Agency China
Overcoming India's Toilet Divide Harpic Reckitt Benckiser McCann Worldgroup India   India
Honor the Donor Fortis Hospitals Fortis Hospitals Limited Leo Burnett India   India
Go Yellow! Escape the Ordinary Scoot Singapore Airlines BLK J   Singapore
How Zomato won the game before the game Zomato Zomato India Pvt Ltd McCann Worldgroup   India
#WFH – (#WeddingsFromHome) Shaadi.com Shaadi.com Leo Burnett Genesis BCW India / Global
Put the 'BIG' back in 'BIG MAC' McDonald's McDonald's Malaysia Leo Burnett, Malaysia   Malaysia
Find Your Unbeaten Path Lexus Inchcape TBWA\Hong Kong   Hong Kong

 

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