Twenty-two campaigns from nine markets on behalf of brands including SK-II, Samsung, Nike, Coca-Cola, Grab, Scoot and McDonald's land on the shortlist for the Warc Prize for Asian Strategy.
Agency networks boasting multiple shortlisted entries include BBDO, DDB, Ensemble, McCann, Mindshare, Ogilvy and TBWA.
Digital 'radio' preloaded with classic songs wins grand prix for Mumbai's The Womb.
McCann Worldgroup and entries from India stand out.
India dominates, but many smaller markets get nods as well.
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