Staff Reporters
May 13, 2015

Updated: IPG Mediabrands appoints new CEO in Australia

AUSTRALIA - IPG Mediabrands has appointed Danny Bass, until now chief investment and intelligence officer for GroupM Australia, as Australia CEO following Henry Tajer's promotion to global CEO. GroupM has promoted Sebastian Rennie to take over Bass's role.

L-R: Danny Bass, Henry Tajer
L-R: Danny Bass, Henry Tajer

Bass will report to Tajer, who served as global COO and CEO of Australia operations until his promotion to global CEO, which was announced in March

The company offered the position to Bass after a search across Australia and international markets, the agency said.

Bass's start date in the CEO chair has yet to be confirmed, but when he takes over, Tajer will become chairman of Australia operations. Bass has also served in the past as GroupM’s chief digital officer and national sales director for News Digital Media.

Last week, IPG Mediabrands named Reg Davidson chief operating officer of IPG Mediabrands Australia.

“Danny Bass became a clear choice as the ideal leader for the 600 plus people who work in the Australia group, our skill sets, client relationships and valuable external partnerships,” Tajer said in a press release. “He is a future-facing, highly effective leader who is a perfect fit for the way we progress as a business and work as a national team.”

Australia is IPG Mediabrands' second-largest business worldwide.

Update, 2 pm: GroupM has appointed Sebastian Rennie, MEC chief investment officer, as GroupM chief investment officer, replacing Bass. 

Rennie has over more than 15 years of media experience in the UK and Australia. He joined MEC in 2008.

“Seb is one of our brightest talents and is widely respected in the market by both media owners, clients and competitors," John Steedman, GroupM Australia chairman and CEO, said in a release.

MEC will announce a replacement for Rennie in due course, it said.



Related Articles

Just Published

4 hours ago

Why streaming services should consider product ...

The managing director at Hylink makes a case for a more traditional tactic of product placement over ad-based marketing.

4 hours ago

Women to Watch 2022: Carbo Yu, Sinclair

Leading the APAC growth strategy for PR agency Sinclair, Yu's determination and business prowess have helped her to achieve year-on-year revenue growth.

4 hours ago

'Legacy brands must constantly innovate to stay ...

The 112-year-old French beauty giant has bounced back to pre-pandemic level sales while the SAPMENA region will be the key 'growth engine' for its future, according to its consumer products division general manager.

5 hours ago

How should marketers approach the Qatar World Cup?

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.