Atifa Silk
Apr 18, 2016

Henry Tajer explains his aggressive start as global CEO at IPG Mediabrands

The Atifa Silk Interview: The new head of IPG Mediabrands shares why he made sweeping organisational changes on his first day on the job, in the midst of the global media review storm.

Tajer: Mediabrands' ambition is to be “a bigger, more profitable and more effective business”

Just over a year ago, Henry Tajer left Sydney for New York to take on the global CEO role at IPG Mediabrands, having led the Australian business for seven years as executive chairman as well as global chief operating officer since 2014. On his first day, he reorganised the network, bringing to an end the cluster structure in place since 2011 and moving to a more traditional geographic split.

He made several senior leadership changes...

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