Atifa Silk
Apr 18, 2016

Henry Tajer explains his aggressive start as global CEO at IPG Mediabrands

The Atifa Silk Interview: The new head of IPG Mediabrands shares why he made sweeping organisational changes on his first day on the job, in the midst of the global media review storm.

Tajer: Mediabrands' ambition is to be “a bigger, more profitable and more effective business”

Just over a year ago, Henry Tajer left Sydney for New York to take on the global CEO role at IPG Mediabrands, having led the Australian business for seven years as executive chairman as well as global chief operating officer since 2014. On his first day, he reorganised the network, bringing to an end the cluster structure in place since 2011 and moving to a more traditional geographic split.

He made several senior leadership changes...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mobile and connected-TV apps hit by growing fraud and brand-safety violations
Premium
2 days ago

Mobile and connected-TV apps hit by growing fraud ...

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

Premium
Legal complaint filed in connection with confrontation at GroupM offices
Premium
2 days ago

Legal complaint filed in connection with confrontati...

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

Premium
Honesty at heart of how brands should respond to data breaches
Premium
2 days ago

Honesty at heart of how brands should respond to ...

Taking a people-first approach, admitting wrong and explaining to customers exactly what has been exposed among best practices on how to deal best with a data breach.

Premium
Are you more 'productive' and 'creative' when travelling for work?
Premium
2 days ago

Are you more 'productive' and 'creative' when ...

Two thirds of business travellers say they are.