Staff Reporters
Aug 25, 2010

Tribal Fusion creates 3D viral video for Resident Evil release

KUALA LUMPUR - Digital marketing solutions company Tribal Fusion has joined forces with Sony Pictures Malaysia and Universal Mc Cann to kick start a viral campaign in 3D for its latest sci-fi action flick Resident Evil: Afterlife.

Resident Evil: Afterlife is a science fiction thriller based loosely on Capcom's video game series Resident Evil
Resident Evil: Afterlife is a science fiction thriller based loosely on Capcom's video game series Resident Evil

The online video clip released in the Firefly Video format aims to create buzz ahead of the movie's local release on 10 September. Aside from providing a preview, the video also replicates the special effects used in the film. 

“For its latest sci-fi release in Malaysia, Sony Pictures wanted to launch a unique online advertising campaign to highlight the movie with its latest 3D technology, which will be the major attraction for the audience. It is then we decided to try out the Firefly Video format,” said Jenny Au of Universal McCann.

"We are astonished to see the dynamic rich media, online video ad units from Firefly Video. The special effects incorporated by designers is just amazing and perfectly depicts the 3D effect showcased in the film,” said Carmen Phua of Sony Pictures Entertainment. 

The Resident Evil: Afterlife movie trailer redirects fans to the official Sony Pictures Malaysia page on Facebook and urges them to join its online community, providing information about the movie in addition to various contests designed to create buzz. Users can share links with friends via Twitter and email.

Sharing insights on the Firefly Video, Kelvin Tan, business director at Tribal Fusion in Malaysia, said, “We believe that just like the preceding campaigns we have done for the entertainment industry, this too will deliver promising results, stimulating ticket sales for the movie upon release." 



Related Articles

Just Published

1 day ago

The Monkeys Sydney, Ogilvy Singapore take home ...

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

1 day ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

2 days ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

2 days ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.