The top 10 video games in Asia-Pacific

The Asia-Pacific region boasts 55% of the world's population of 3 billion gamers, according to Newzoo. But what are they playing? In our first-ever look at brand sentiment about video-game franchises in APAC, massive global names dominate the top 10, but we also see great variation in popularity across the region's markets.  

The following facts about Asia's favourite video-game brands are derived from the 2021 edition of Campaign Asia-Pacific's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ. The region's most comprehensive research on consumer brand perception, Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, we compile the overall Asia's Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.

Without further ado...

ASIA's TOP 10 VIDEO GAME BRANDS

Brand	2021
League of Legends	1
Call of Duty	2
Minecraft	3
Final Fantasy	4
Counter-Strike	5
Animal Crossing	6
Grand Theft Auto	7
Resident Evil	8
Fortnite	9
Super Smash Bros	10

MORE GAME STATS
Additional fast facts from our survey of the region's favourite game franchises.

Market-specific No. 1 rankings:

• Call of Duty (6): Australia, India, Malaysia, Indonesia, Philippines, New Zealand
• League of Legends (5): China, Korea, Hong Kong, Taiwan, Vietnam 
• Minecraft (1): Singapore
• Final Fantasy (1): Thailand
• Animal Crossing (1): Japan

Lowest market-specific ranking for the members of the regional top 5:

• League of Legends: Australia (9)
• Call of Duty: Hong Kong (7)
• Minecraft: Taiwan (7)
• Final Fantasy: Taiwan (11)
• Counterstrike: Japan (17)

Brands 11-20 (alphabetical order):

• Apex Legends
• Assassin's Creed
• Borderlands
• Cyberpunk 2077
• Dota
• Forza Horizon
• Left 4 Dead 2
• Overwatch
• Red Dead Redemption
• The Walking Dead

Top-5 rankings in specific markets for games that rank in the second 10 regionally:

• Dota: Malaysia (2), Philippines (3), Singapore (4), Indonesia (5)  
• Overwatch: Korea (2), Vietnam (4), China (5)
• Asassin's Creed: Taiwan (5)
• The Walking Dead: Vietnam (3)

Game on!

This article is filed under... Top 10: Asia-Pacific's favourite brands in specific product and service categories