Stephen Broderick
Jun 10, 2019

Three years on from the ANA report: plenty done, plenty still to do

Since the landmark report into media transparency, the concerns of marketers have evolved, but work remains.

This week marks exactly three years since the US Association of National Advertisers published its study into transparency in the US media market. The study found substantial evidence of non-transparent practices in that market for the first time.

A couple of weeks after its publication, we worked with the ANA across both Ebiquity and FirmDecisions to produce a comprehensive set of recommendations for advertisers on media transparency. This reporttitled Prescriptions, Principles, and...

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