This interactive website, therunway.tresemme.co.id, plays out as a first-person experience backstage at a fashion show. The site leads users through series of short videos for hair styling, makeup, wardrobe and finally the runway itself. Along the way, clickable spots lead to information about the company's products. Visitors can also register for an "actual fashion show" taking place on 19 September at Senayan City, Jakarta, where "they are invited to walk along thousands of other models, including this year’s Asia’s Next Top Model winner, Gani, who is an Indonesian", the agency said.
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