Ad Nut
Aug 28, 2015

The next top model is you, thanks to Tresemme

From Indonesia: 'The Runway', for Tresemme by Mirum Jakarta

The next top model is you, thanks to Tresemme

This interactive website,, plays out as a first-person experience backstage at a fashion show. The site leads users through series of short videos for hair styling, makeup, wardrobe and finally the runway itself. Along the way, clickable spots lead to information about the company's products. Visitors can also register for an "actual fashion show" taking place on 19 September at Senayan City, Jakarta, where "they are invited to walk along thousands of other models, including this year’s Asia’s Next Top Model winner, Gani, who is an Indonesian", the agency said. 

Your hair looks maaaaah-velous

Ready for your closeup?

Don't forget to strut, and remember to look angry.

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

1 hour ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

4 hours ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

4 hours ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

5 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.