A Mirum study of martech growth in India, which surveyed more than 500 marketers, was unveiled by WPP CEO Mark Read.
Jacco ter Schegget takes on Southeast Asia mandate for Mirum and JWT, as Nanda Ivens departs.
Acquisition adds R&D capabilities for proprietary development.
SINGAPORE - J. Walter Thompson (JWT) and Mirum Singapore have launched The Social Team, a new social-media offering that provides clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialised team.
VIETNAM - To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total and Mirum tapped into the emotional connection of owning a motorbike in Vietnam.
SINGAPORE - Digital agency Possible has appointed Pei Pei Ng, formerly of XM Asia-Pacific (now Mirum) as its Singapore executive creative director.
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