Staff Reporters
Mar 20, 2017

WPP's Mirum acquires 3Ti Solutions of China

Acquisition adds R&D capabilities for proprietary development.

Andrew Tong
Andrew Tong

WPP has announced that Mirum has agreed to acquire 3Ti Solutions, which offers digital strategy consulting, product design and development, and software/app development.

3Ti, founded in 2005, will be rebranded as Mirum following completion of the acquisition. The acquisition will expand Mirum’s service offering into China with additional R&D capabilities aimed at developing proprietary programmes. Andrew Tong, 3Ti's co-founder and CEO, will be China CEO for Mirum.

The company has designed and developed smart wearables and office products, as well as health- and finance-related products for its clients. The company employs about 100 in Shanghai, Shenzhen and Xi‘an. Its unaudited revenue for the year ending December 2016 were RMB 66.8 million (US$9.67 million), with unaudited total assets of RMB 40.3 million (US$5.84 million) as of the same date.

Clients include China CITIC Bank, Bank of Communications, Mastercard, UnionPay, China Eastern, Ctrip, Geely, Michelin China, IKEA, OPPO Electronics Corporation, BenQ Corporation, Shiseido and Fosun.

“3Ti and Mirum both share a long history of a culture of innovation and service of excellence to clients and this will only grow exponentially at Mirum in China,” said Tong. “The combined forces will now offer even more amazing localized products and services to help global brands grow their digital business in China. At the same time, we can further help Chinese domestic clients to expand and invest overseas.”

Mirum’s global CEO, Dan Khabie, added, “Our teams have been working well in partnership with Andrew for the last few years with several clients. His team will augment and strengthen Mirum's existing capabilities - not just in APAC, but globally as well.”


Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.