Kate Magee
Sep 13, 2016

The invisibles: Why are portrayals of disability so rare in advertising?

Whether or not it cares to admit it, the ad industry has a problem portraying disability. Just look at your TV screens for evidence. So how can it go about breaking the last taboo and being more representative?

Two weeks ago, a picture appeared on Brazilian Vogue’s Instagram page as part of a publicity campaign for the 2016 Paralympic Games that kicked off this week in Rio de Janeiro. 

It created a media storm. The issue None of those pictured were disabled. Instead, they were able-bodied models and actors with disabilities added in on Photoshop. 

This story demonstrates the problems with the portrayal of disability in...

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